Save up for fruit bushes at Jan Linders! In exchange for a full pointcard and a small additional payment, Jan Linders customers can experience a summer with fruit from their own garden.
The collection consists of 6 popular soft fruit types: redcurrant, blackcurrant, blackberries, raspberries, blueberries, and green gooseberries. The packaging is designed to perfectly fit into the Jan Linders branding.
The fruit trees are Dutch-grown, are winter resistant, and will ensure years of fruity fun.
To give the campaign a head start, VMM concepts created an extensive garden booklet, containing handy tips for taking care of the fruit bushes and cartoon illustrations. These booklets were handed out by Jan Linders at each purchase in the starting week of the program.
GARDEN BOOKLET WITH PUZZLES
SAVINGS CARD
GAMES ILLUSTRATED BY VMM
RECIPES
This promotion was supplemented with a selection of WOLF-Garten collection gardening tools. This way, customers could plant the fruit bushes and get their gardens Spring-ready.
FRUIT SLICES IN JAN LINDERS PACKAGING
WOLF GARTEN GARDENING TOOLS
We received the following feedback from Jan Linders:
“This savings campaign did our formula justice, fitting well into it with a good story and good content. This gave our store a fresh feel. The packaging with the Jan Linders logo also reflected very well on our company.”
