This promotion was created to put the spotlight on the produce section, both in the shopping area and in the Vomar catalogue. The series of for-Vomar-designed Fruit Bears is available in 6 different colors. Each Fruit Bear has a subtle fruit scent, corresponding with the fruits they depict. With a full savings card and additional payment of €3.99, the customer could take their Fruit Bear home. A portion of the proceeds were donated to the charity organization Spieren voor Spieren. In early 2014, Vomar Voordeelmarkt outfitted its stores with a beautiful display and striking decorations. Additionally, all stores were decorated with the Fruit Bears themselves.