This promotion was created to put the spotlight on the produce section, both in the shopping area and in the Vomar catalogue. The series of for-Vomar-designed Fruit Bears is available in 6 different colors. Each Fruit Bear has a subtle fruit scent, corresponding with the fruits they depict. With a full savings card and additional payment of €3.99, the customer could take their Fruit Bear home. A portion of the proceeds were donated to the charity organization Spieren voor Spieren. In early 2014, Vomar Voordeelmarkt outfitted its stores with a beautiful display and striking decorations. Additionally, all stores were decorated with the Fruit Bears themselves.
PINEAPPLE SCENT
APPLE SCENT
SAM THE ORANGE BEAR
POSTER
SAVINGS CARD
FRUIT BEAR ADVERTISEMENT
SNUG AND SOFT
BAS BANANA BEAR
AMBER STRAWBERRY BEAR
