In 2008 gaf Super de Boer in het kader van het EK Voetbal, 6 weken lang gratis herkenbare, sympathieke en unieke voetbalfiguurtjes van het Nederlands Elftal weg. Deze poppetjes stonden op een voetje met een uniek, door VMM Concepts ontwikkelde mechaniek, waarmee ook nog een leuk voetbalspel gespeeld kon worden.
For every €20 spent on various sale items, coins were given to customers.
Two coins could be traded in for a free football figurine. The customers could complete- and present their collection of figurines on a specially designed supporter’s hat, a stand, or a specially designed football field. Also, the figurines could be placed on car dashboards and window sills with a special Dazzler, garnering more visibility for the campaign. The campaign was endorsed by many famous players of the Dutch national football team.
The campaign’s target audience was primarily children, teens, and fathers. The whole family could work together to collect them all!
The campaign was communicated through national TV commercials, Super de Boer door-to-door flyers, internet, and POS.
COMPLETER
WIEBELEND OP JE DASHBOARD
EK 2008
FOILPACK
SPELERS NEDERLANDS ELFTAL WAREN OOK ENTHOUSIAST
RAFAEL VAN DER VAART
