Kids, teens, and moms were particularly active in collecting. The keychain collection could be made complete with the Smoodies collecting bag. The VMM team also included a tattoo in every bag for extra collecting value.
This promotion was advertised in the Vomar Voordeelmarkt door-to-door flyers, via the internet, and beautiful POS materials. VMM also created buttons for the supermarket employees, enabling them to act as a “walking advert” themselves.
The Smoodie designs are created by the VMM Concepts studio. The Smoodies were given away for every €15 spent at stores.