In the World Cup/European Cup seasons of 2010 and 2012, Coop Supermarkets gave away orange football plush keychains, each fitted with their own unique sounds.


This campaign, designed and delivered by VMM Concepts, ensured for a period of five weeks wherein Coop Supermarket customers could receive the Orange Buddies for every €20 spent on groceries and other sale items. To complete the Orange Buddies collection, lanyards were also given away, with the additional option to purchase a Buddy Pillow. Due to its resounding success, this campaign was returned for the 2012 European Cup season.

This campaign was communicated through national TV commercials, Coop door-to-door flyers, internet, and POS.

(Nederlands) Klanten